Because thet are updated regularly, search engines like blogs, and display them at the top of the search results. Include keywords that search engines will pick up within blog entries, which helps promote your business while positioning your company as an industry leader.
Blogs provide an easy forum for delivering information to customers about new products and offers, as well as building relationships with customers. Likewise, if there were some sort of crisis occurring in the company, it’s a way to get the facts out there so you can deal with the situation quickly. To make blogs more relevant and non-biased, reach out to people who will contribute, including outside experts and customers, as well as employees. However, a blog makes it easy for a disgruntled employee to post information that should not be public knowledge—including proprietary information and trade secrets. So, when allowing employees to post entries, establish some controls over the content.
- People:
- Peter Koeppel While