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Podcasts also allow you to appeal to niche audiences, since you can cover certain topics in more depth. Make your podcast any length—30 minutes to an hour is typical—and address specific or even obscure topics you know your customers will find interesting.
Actually creating the podcast requires recording/mixing software and a microphone. Both of these items are installed on the computer, so there’s no need to go to a recording studio. With the software, you can edit your podcast and include introductory music. You can even put commercials into your podcast to sell your own products, or sell air space to others and include their commercials.
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