Any industry or company can benefit from imprinted drinkware—and you can benefit from the revenue. So here is the best advice from the industryʼs experts on top markets, designs and tricks for selling bottles, mugs, tumblers, shot glasses and anything else you can drink from.
POPULAR MARKETS
Restaurants & Bars
“Distributors need to go beyond [just] products and try to sell items that will draw in patrons or get patrons to buy more food and drink,” said Ron Rosencrans, MAS, president of ProRose Inc., Stamford, Conn. He advised pitching items that restaurants can give patrons to take home, such as shot glasses or miniature bar games, that will continue to generate impressions after the customer has left the restaurant. “Free cup with drink promotions are popular,” he noted. “A large restaurant chain used [one of our cups] for a kids drink promotion and gave the cup and straw away with the drink.”