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BUNDLE WITH OTHER PRODUCTS
T-shirts
Michael Horn, national sales manager for HOWW Manufacturing, Barrington, Ill., described a promotion where a large Texas-based company held a barbecue and beer fest for its employees, and wanted an interesting way to deliver T-shirts featuring a motivational slogan. “We imprinted the mugs with the company logo on one side and the slogan on the other,” he said. “The company rolled up the tees and put them inside the mug, and each employee was given a beautiful collectors mug and a T-shirt when they arrived at the event.”
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Colleen McKenna
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