Break into the Financial Market
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Jerome Group Executive Vice President Steve Stone also preached patience. Though Hake's and Stone's companies are taking two different sales paths to the same goal—commodities-based versus solutions-based—like Hake, Stone said to be successful in this market it's imperative to look at the big picture. "I admit it is a long-term sell," offered Stone, "but when you're talking about how a bank reengineers its processes and how they do business, you typically have to get a lot more people involved."
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