Break into the Financial Market
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"I compare financial institutions to the health-care industry," explained McBride. "The financial market is a tough market to grow your business in, but if you keep trying and you land a big account, you're going to be very successful."
Hake said over the past five years the financial market has served Diamond so well that it now accounts for 25 percent to 30 percent of the company's total sales. He also added that the financial market has flourished where other markets have declined.
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