Break It Down
So what changes and surprises manifested from this year’s list? Were suppliers able to escape the “see-saw effect” of unstable sales? The answers are never that black-and-white.
While many suppliers reported an increase in overall sales compared to 2011, the remainder experienced a modest decline. To get a better idea of the entire picture, total annual revenue from all participants (beyond the top 50) took a small hit from last year’s $2.53 billion, coming in at $2.27 billion. But looks can be deceiving, because this number excludes sales from Champion Industries, which was unable to submit information before deadline. To provide some perspective, last year, the company ranked number-two on the list, with annual sales totaling $129.9 million.
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.