Break It Down
Note, some of these entries may skew the “other” category because the decision to consider promotional print as something miscellaneous instead of commercial print is left to the supplier’s discretion. And, digital print was removed from the list of individual options unlike years past.
Then, there were product categories that underwent dramatic increases. Direct mail sales consisted of $123.3 million (2011: $90.5 million) and barcodes/RFID finished at $57.0 million (2011: $15.9 million). Undoubtedly, web solutions (e.g., PURLs, QR codes and software) had the biggest jump, with sales soaring to $182.6 million (2011: $14.1 million). We now know that when we previously asked if your company tested any cross-media campaigns, the answer was a resounding “yes.”
- People:
- Carr