mind your business: Build Your Dream Team
Educate, motivate, stimulate, evaluate and terminate
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Chances are good that you already have employees who display many of the characteristics I've listed above. Your task now is to develop them. To do so, take the following five steps into account:
1. Educate. My mantra over the years has been, "Train, train, train." You must spend the time and the money to educate your employees on your products and services, but you also must provide them the skills to become great communicators. Employees can know your products inside and out, but if they can't communicate with your customers and understand and meet those customers' needs, their knowledge is wasted.
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- John Tschohl
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