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Julie Pritchard, vice president, sales and marketing of Norcross, Georgia-based DemandBridge had no intentions of entering the printing industry; it was an accident. Armed with a degree in accounting, Pritchard was initially hired by a software company to implement accounting software programs.
"A forms distributor moved into our office space, and through that affiliation, we learned that it was an industry starving for a strong, multi-user accounting application," she remarked. "We took all of our experience in developing distribution and accounting software and built TopForm, which was later rebranded as DemandBridge."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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