When it Comes to Books, Don’t Fear the Reaper
Calm down and look at the numbers – the book business is still strong
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For those supplying brochures and annual reports, the same rules hold. Whether it is logical or reasonable or not, many people, especially consumers, take information more seriously when it is in a tangible form.
It is easy to lose sight of this kind of thinking when trying to keep up with the industry. Press coverage and industry buzz usually give the impression that the newest products and technologies are the biggest and most important. This is not always true. In the case of book manufacturing, digital and short-run printing still represent a small number of individual items. Short-run does represent a large number of titles published, though.
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- Companies:
- Muller Martini
Laurence Liss
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