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Gray said that some customers may not realize that sending out a simple direct mail postcard can result in such tremendous value—another point that distributors need to make.
In addition, both Garrett and Gray said that repetition is key. "On television or in radio, you don't just see and hear one commercial for a product. Multiple spots are run to make a sale. It takes exposure to get a response, and the same is true with direct mail," said Gray. The benefit of multiple mailings, they agreed, is that the message can be different each time. Different offers are bound to trigger different people at different times.
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- People:
- Joe Garrett
- Lindsay Gray
- Places:
- Greenville, N.C.
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