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For instance, he said, brokers can ensure that the mailer is performing services that customers do not know exist. "You'd be surprised at the number of times we've had a printer that was using outdated data. We had a job come up for 100,000 pieces. That client said that three out of four times that it mailed a direct mail piece, it got 30,000 back. On the fourth mailing, the customer did not get any postcards sent back," said Garrett. "What was different? The last mailing was sent first-class and was forwarded to the right address, which means that the previous mailings were thrown in the trash."
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- People:
- Joe Garrett
- Lindsay Gray
- Places:
- Greenville, N.C.
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