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The consistent objectives are integrity and honesty. When Yvon Chouinard, author of “Let My People Go Surfing,” started Patagonia, he made decisions that were considered business suicide. Yet, every time he made a business decision based on integrity, he strengthened his business and made money.
Although frightening, honesty with a potential customer will strengthen business for years to come. “Printing is emotional,” said Sanders. “People put a lot of heart and effort into what they’re doing.” Shouldn’t a distributor do the same?
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- People:
- John Adams
- Kim Sanders
Laurence Liss
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