In any business, especially one such as commercial printing, which relies on machines and computers, problems are inevitable. For a distributor, it is important to be prepared for issues and to let clients know problems can come up. This much honesty may seem frightening when trying to make the sale, but it is good business. “Each customer has different things that are important,” said Sanders. So, if a client's priority is color, speed, quality or delivery date, then put extra effort into this crucial objective, particularly when problems occur. Sanders recalled instances when, due to a machine being down, her company had to split the job and have sections printed by another company. She, herself, drove one shipment to the client to meet the deadline. In other cases, to save time when problems arose, she explained it was necessary to skip the proofing process or glue a binding instead of stitching it, when on-time delivery was the priority.
- People:
- John Adams
- Kim Sanders