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Maria Raha
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ChromaZone can be produced in either powder or dispersion (slurry) form. Coors specifically requires a water-based gravure ink for its campaign. The optimal combination of printing and ink forms, though, ultimately depends on the function of the final product. Szafraniec gave the example of a black surface which changes to a rainbow when touched. “You would not be laying down enough thermochromic pigment to cover the image [with offset or flexo printing],” he said, “so [the] application would require screen printing.” ChromaZone’s adhesion process is also dependent on the product’s substrate.
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