By
Maria Raha
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Similar to the delicate discovery of correct substrate and printing process combinations, ChromaZone inks must be treated with additional care to maintain color-changing effectiveness. Though guaranteed for one year, the quality of the color change can be affected by a number of factors, such as overexposure to UV light or improper storage. The handling might require extra maintenance, but the indication of correct drinking temperature is a marketing technique bound to catch on with other domestic beer branding efforts.
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Maria Raha
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