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However, Bill Maguire, president of Peninsular Printing, Daytona Beach, Fla., noted that ink is more expensive with spot color, because it has to be an exact match, whereas four-color process can be mixed.
"When printing four or fewer colors, or if you have colors that need specific matching--as with a company logo--use spot color," said John Fortner, sales representative for Bernadette Business Forms, Hazelwood, Mo. "Four-color process is used for printing full-color photographs and images. When printing multiple colors it can sometimes be more cost-effective to build the colors from four-color process."
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