Slow Down for Speed Bumps
The act of listening is a valuable tool for satisfying unhappy customers
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Instead of cutting prices to close the deal, listen to what your customer tells you, then go from there. Slowing down and listening when you reach business relationship speed bumps works better in the long run than trying to swerve around them.
BY PAUL CHERRY
Paul Cherry is president of the Philadelphia-based sales and leadership firm Performance Based Results and the author of “Questions That Sell,” published by Amacom Books. Paul can be reached at (302) 478-4443, cherry@pbresults.com or www.pbresults.com.
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