Spinning a Web
Companies are offering
better support for
printing from the web
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"Today's technology is such that they are not as necessary as they used to be," Mergerdichian said. "Speed, convenience and price are the name of the game today."
Vignjevic added, competitive bids that are below costs are dying out. "[It] seemed for a couple of years we were getting calls asking us to match prices that were just unreal. Actually, below costs. These requests are going away because our pricing is very competitive and people are now looking at the entire price, including proofing, bindery and shipping. They are realizing that competitors are loading up these extra services with markup. What looked like a great deal up front, may actually be costing more."
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Melissa Busch
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