Spinning a Web
Mergerdichian concurred.
"Print consumers cut back on their spending, and for those that did spend, more of them turned to the online direct to retail printers," he said. "As a result, our customers have been suffering and by extension so has 4over. The downturn in the economy meant that we had to make some hard choices with respect to where best to place our resources. We decided that continuing to expand our footprint and to develop new products and services would be more beneficial to our customer base in the long run, so we have continued to devote significant resources in these areas, when conventional wisdom would have suggested otherwise. Because our resources are not unlimited, however, some minor cutbacks in services were necessary."