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Wiedenmann added that his clients have had no demand for creative requests in commercial print, but have increased re-quests for assistance in cutting costs.
However, Troop noted that commercial printing projects are becoming more sophisticated and creative, with end-users requesting more high-end color and design work. "The marketplace, it seems, is primed for offering customers more comprehensive online services, including online proofing systems and direct-to-plate capabilities," he said. "Being able to provide customers with the latest technology is imperative."
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