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Which leads to Kraft dressing. In 2007, Kraft Foods made a packaging change when its market share for salad dressing dropped by 4.7 percent, according to a case study entitled: "New Label Proves To Be More Than Mere Window Dressing." To get back on top, the company changed its glue-applied cut-and-stack paper label and bottle to a clear-on-clear pressure-sensitive film label.
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Melissa Busch
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