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Cut-sheets by themselves are hardly a gee-whiz product, so manufacturers counseled distributors to look for ways to add value. "Find out how the cut-sheet is being used and promote ways to increase the value," Reid advised. Upgraded paper, printed security features, additional colors, integrated labels and cards, and a redesign are all tools that the distributor can use to make a cut-sheet work harder and better for the customer, he said.
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