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One obvious option is color. "One- or two-color laser sheets are somewhat of a commodity," Harris said. "The trend we see is for more color."
Reid noted that customers' desire for additional color encompasses both spot and process color. Distributors are increasingly requesting multiple spot colors on long-run cut-sheet orders. "We've also seen an increase in orders for multi-color pressure-seal mailers being used by marketing departments to mail promotional offers," he said. In addition, corporate identity documents—such as business cards, letterhead and sell sheets—require multiple process colors, which Printegra handles with a digital six-color press in its Smyrna, Ga., plant.
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