Prime Positioning for Success
P+P: How does the economy continue to affect the industry?
DTM: A down economy affects every industry, and coupled with the effects of the digital age, the printing industry has taken a big hit. It is easy to view this as nothing but negative; instead, I see this as a huge opportunity. For my print distributorship, I looked at our current client base and saw many traditional forms disappearing, and the rest of my products going out to bid more often. I saw this as an opportunity to offer my customers new product lines like promotional products, digital asset management and office supplies. We also have had more opportunities to bid on projects that never went to bid before. For the independent distributor support side of my business, we saw the opportunity to support distributors who were having trouble procuring a true one-stop-shop and software platform that could handle all of their print, promotional products, office supplies and digital asset management needs, all from one site. The down economy has brought on more opportunities than ever.
- Places:
- Akron, Ohio