The Lowdown
Did sales figures take a hit
over the past year?
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In terms of employment, more than half of the participants were forced to lay off employees in 2009. But on a positive note, most did not anticipate this course of action for the upcoming business year.
A glimmer of hope could be found in some of the individual product sectors. For instance, commercial print sales were up at $391.7 million (2009: $339.2 million); plastic products/cards reached $148.4 million (2009: $113.6 million); and promotional products soared to $313.6 million (2009: $105.1 million).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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