The Lowdown
Did sales figures take a hit
over the past year?
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Unfortunately, the remainder of the individual product sectors did not see the same fate. Printed forms still put forth the highest showing at $683.6 million. However, this is a dramatic tumble from last year's sales of $901.2 million. Direct mail and envelopes followed printed forms' lead. Direct mail averaged $71.4 million (2009: $108.7 million), while envelopes comprised $190.1 million of sales (2009: $327.7 million).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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