The Lowdown
Did sales figures take a hit
over the past year?
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The "other" category kept on its downward spiral with $136.3 million (2009: $472.5 million). Common responses for this sector were security paper, point purchasing rolls, engineering rolls, laser cut sheets, stamps, signage, ribbons/ink, stationery, index divider tabs, lottery roll tickets, p.o.p. printing, CDs and DVDs, checks, installation services, digital/offset book printing and decals. It is important to note that some of these entries may further skew the "other" category because the decision to consider cut sheets or checks as something miscellaneous instead of a form product, for example, boils down to the opinion of the manufacturer.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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