The Lowdown
Did sales figures take a hit
over the past year?
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There were product categories that took a less noticeable hit. Labels and tags took second place overall, but resulted at $456.9 million (2009: $585.5 million); digital print revealed $81.2 million (2009: $90.1 million); and e-commerce came in at $25.2 million (2009: $37.2 million).
While this year's findings may seem less than encouraging, remember, this is only a small sampling of manufacturers and does not represent the industry as a whole. And while the top 100 suppliers opted to release their annual sales figures, a significant amount chose not to disclose how these numbers are broken down, thus explaining the discrepancy between last year's findings.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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