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Digital to turn the page in the future book market
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"The former and the latter have allowed us to meet the ever-tightening schedules that are becoming commonplace in the market; timelines are compressed because decisions to execute a campaign are often being made at the last minute," Patrevito added.
"The result: quick start-ups and turnarounds, regardless of quantity, are now the norm. As such, we have positioned ourselves and augmented our infrastructure to meet and even exceed production timeline expectations."
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Melissa Busch
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