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One bright spot to a dreary economy is that it is making "everyone analyze their operations," Fetherman said. "Doing so will make you come out in a better position to be more competitive once everything settles."
In addition, Tressler added, "Despite the tough economic times, printing is not 'going away' as much as it is transitioning from a mass-produced product into dynamic, customized, consumer marketing tools. C.P. Bourg has exciting new products that enable printers and distributors to participate in this transition to variable, short-run, personalized products. These challenges are good for the industry and good for us, the manufacturers. They force us to develop new, more effective tools that can accommodate both traditional and new digital methods for creating documents that deliver value to the consumer. Change is good."