Cover to Cover
Digital to turn the page in the future book market
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"This is the biggest, single trend in the market," Fetherman enthused. "It's the first trend where we are seeing publishers get excited."
The vision for the future is slightly different for Tom Patrevito, vice president of Carol Stream, Illinois-based Booklet Binding.
"We anticipate, and have already begun to see, marketers mailing fewer pieces to more targeted lists, employing mailers that are more complete and compelling than in the past," Patrevito noted. "In addition, we see the benefit to our clients of creating strong strategic partnerships with firms whose various core competencies both complement ours and one another's and serve to maximize our clients' response rates and return on investment."
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Melissa Busch
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