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He added that it is important for the piece to look nice, but it should also be cost effective to generate the greatest return on investment.
Aside from the U.S. Postal Service and service bureaus, Blohm advised distributors to consult with their printer or imager.
"All too often creative people go charging down the road, incurring a lot of expense to come up with designs that don't fit the equipment of their printer or imager," he said. "If distributors work with them from the beginning, the printers or imagers can help them design a piece that best fits their equipment. This makes it more economical for the distributor."
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- People:
- Blohm
- Dos Nesbit
- Places:
- Dayton, Ohio
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