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This information, he explained, helps create a predictive model of the target audience from the responses that have been gathered in the past.
Bob Blohm, technical production manager for GBF Graphics in Skokie, Ill., noted that the benefit of having the information stored in the database is that customers won't have a lot of preprinted forms lying around for different versions of the direct mail piece.
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- People:
- Blohm
- Dos Nesbit
- Places:
- Dayton, Ohio
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