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Database Dos
Nesbit said that some distributors initially may fear getting involved in direct mail because of the database factor. "We find that they sometimes get hung up on the fact that it's all electronic," he noted. "They really just need to know some basic aspects of databases."
For example, he said that the format will be in a database file or an ASCII text file. Also, it should be in a fixed field layout, in which there are separate fields for the first name, last name, street address, city, state, zip code, etc.
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- People:
- Blohm
- Dos Nesbit
- Places:
- Dayton, Ohio
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