Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
But the real key to success for distributors in the direct mail arena is to act as a project manager, an extension of the client's marketing department, said Nesbit.
"Distributors shouldn't position themselves as subcontracters to their clients, they should manage the whole project," he noted.
Some elements manageable by distributors are those involved with printing, he added, which include the four-color process, envelope production, digital personalization, lettershop and the data-processing
0 Comments
View Comments
- People:
- Blohm
- Dos Nesbit
- Places:
- Dayton, Ohio
Related Content
Comments