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"When it comes to list files and results tracking, distributors' responsibilities vary," observed Nesbit. "But, the most successful distributors increase their revenues by assisting in list selection and response analysis."
"Most companies keep a house list and will often rent lists that are then combined with the house lists, with duplicates culled out," explained Poirier. "While list procurement and response tracking is usually handled by the customer, very small companies and first-time direct mailers will look to distributors for assistance."
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