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Given the expense involved, distributors interested in providing the best possible service to their customers should familiarize themselves with postal issues and ways in which a competent direct mail house can help customers control costs.
For example, Hampton Business Forms & Mailing Services and B&W Press both offer CASS (Coding Accuracy Support System) certification, which improves the accuracy of carrier route, five-digit ZIP, ZIP+4, and delivery point codes that appear on mail pieces by providing useful diagnostics for correcting deficiencies.
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