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"Suppliers can provide distributors with key questions to ask their customers and offer guidelines to avoid problems," Wertz added. "Key areas we focus on with our distributors include design, timing, making an impact statement and the overall appearance of the piece."
Poirier pointed out that B&W Press simplifies what can otherwise be an overwhelming task for distributors and their customers. "We offer electronic templates that include all of the necessary design elements to create one of our formats," she said, "including direct response two-way mailers, fundraising appeals, subscription renewals, bind-in order form envelopes, catalog wraps and credit card applications. The customer only needs to supply the message."
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