Get Schooled
Instruct universities on effective fundraising strategies for their direct mail campaigns
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PP: Do you have any advice for direct mail novices looking to launch a campaign? What are some important factors to consider to motivate end-users to take action?
Klassen: Make it relevant. Don’t just ask people to donate the annual operating fund—remind them of the time they were students. Remind them of their experiences. Remind them of the influential people they met, and how those have shaped their careers. Alumni have a desire to give—connect that desire to the things that really matter to them as individuals.
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