Get Schooled
Instruct universities on effective fundraising strategies for their direct mail campaigns
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
PP: Lack of funding and budget cuts are ongoing concerns for educational institutions. How can such institutions minimize costs and maximize their ROI in a mailing campaign?
Klassen: It’s important to have effective treatment strategies for all key segments in the mail file. The actual treatment for any segment needs to be driven by the contribution potential of that segment. Our clients tend to use income to cost ratios to determine how much they’re willing to spend. We, in turn, use the spend to drive a treatment approach that is as targeted and personalized as possible within the budgetary constraint.
0 Comments
View Comments
Related Content
Comments