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Instruct universities on effective fundraising strategies for their direct mail campaigns
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However, it might not be as obvious that print distributors can benefit from this cash cow. After all, the majority of educational institutions have their own in-house printing press or in-plant. Despite this, outside help often is required—particularly with driving direct mail efforts, a primary tactic for fundraising campaigns. Furthermore, in a down-and-out economy where money can’t be wasted (on either end), it is even more important to evoke charitable spirits on the first attempt.
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