Get Schooled
Instruct universities on effective fundraising strategies for their direct mail campaigns
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PP: Do you find most institutions/universities generally have in-house design and production staff? If so, how difficult is it to find opportunities in this market? Do many still exist?
Klassen: For the most part, our clients rely on our creative service to effect designs that work in a highly variable print environment. However, the institutions will often provide copy and/or imagery that we use in our pieces. Even though the variable print environment is highly fluid, over the years we’ve learned how to integrate source material from the client into the environment effectively.
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