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After designing a direct mail piece that would "captivate the attention of 1,000 health-care executives who were considered strong prospects" for PHCS's Medical Management campaign, Denton looked to The Allied Group—an information managment company—to aid in production and fulfillment.
According to Condon, "PHCS wanted to make a piece that people would really notice. The company worked with us because we can do all of the printing and mailing for these types of projects." The Allied Group coordinated the project through production, proofing and ultimately mailing of the finished product.
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