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The end result? A 9x9˝ mailpiece, constructed from 100# Somerset gloss cover stock. Each flap of the brochure outlines a distinct benefit of the PHCS Medical Management program, with an enclosed sliding chart that outlines additional benefits. Said Condon, "A great design helps the customer achieve his or her goal." He pointed out that PHCS's target audience responded favorably to the mailing. "They received a lot of positive feedback, which is the most important thing," he added.
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