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As with virtually any product in the business forms industry, direct mail can be complex, so Goldsmith discouraged distributors from selling it without training. He suggested beginning by attending seminars on the basics of direct marketing and direct mail. "If a distributor simply pretends to know what he or she is doing, then a lot of money will end up being wasted."
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- People:
- Ed Gleiman
- Sarah Lerow
- Places:
- New York
- Washington
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