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Gminder: "Our operations run smoother now because we've been able to accommodate our customers' specific requests by providing customized ordering, distribution and fulfillment services for them."
What are some of the advantages and disadvantages you've encountered?
Kaufmann: "The greatest challenge has been in the investor funding—as the dot-coms dry up, investors become a bit nervous. We had to reassure them that we are a value-added company. Also, rapid growth has meant bringing on more staff and educating them not only to the industry, but to online operations like artwork formats, graphics and being spontaneous with ideas. it's sometimes difficult to communicate creativity in this less personal environment."
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