Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Davidson: "It should be clear that the site's purpose is not to reduce the amount of personal attention we give to our customers. Instead the site will enhance it. In fact, we will see our customers face to face as much, if not more."
Kaufmann: "All of the dot-coms going out of business has had a huge impact on ordering confidence. Customers are afraid that they won't get their orders. They're also confused by many sites that are not user-friendly. Customers look for assistance in the decision-making process. They don't want to have to go through all 80,000 products. Our phone number is in very large type on our home page. On some sites, you really have to search for it, or it may not be there at all."
0 Comments
View Comments
Related Content
Comments