Changing Markets Drive Commercial Printing
Diversification is the key to continued industry growth and profitability
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www.rmfprinting.com<%2Fa>)%20began%20informing%20the%20distributor%20community%20that%20it%20had%20entered%20the%20commercial%20printing%20market.%20Fortunately,%20the%20company%20had%20space%20within%20its%20manufacturing%20environment%20to%20add%20up%20to%2012%20employees%20and%20the%20necessary%20equipment.%20A%20separate%20estimating%20software%20system%20was%20installed%20and%20some%20estimators%20with%20commercial%20printing%20backgrounds%20were%20hired%20due%20to%20the%20greater%20degree%20of%20involvement%20in%20knowing%20how%20the%20jobs%20were%20going%20to%20be%20set%20up%20and%20run.%20The%20work%20is%20rolling%20in%20steadily%20now.%20“Although%20our%20forms%20sales%20are%20still%20fairly%20strong,%20we%20saw%20an%20opportunity%20to%20expand%20our%20printing%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fdiversification-key-continued-industry-growth-profitability-34123%2F" target="_blank" class="email" data-post-id="564" type="icon_link">
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Sander explained that the company opted to establish an offset operation rather than invest in digital equipment for now. “Digital printing is an interesting product, but I’m not so sure what we will do in the future.”
Heading up RMF Printing Technologies’ commercial printing operations is industry veteran Mike Lauricella, who has experience in both selling and producing the products. “We installed a six-color, fully automated Miller press with a 28x40" sheet size,” he said. “We already had smaller sheet-fed presses, but that, to me, isn’t real commercial printing—not like the pieces we have coming off this press.” Eventually, the company plans to add more equipment.
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Maggie Dewitt
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